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360° SAFE

AGENCY

CLIENT

ROLE

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Dorel Canada & Dorel USA

Art Direction & Design

CHALLENGE

Dorel wanted a system that clearly calls out their safety features that rivals their competition. We wanted to develop a more robust list of features that clearly lay out the product's benefits. The perception around features is that 'more is better'. We wanted to show the consumer quickly and easily how much more Dorel can protect their children.